Discovery and ideation
Need for innovation
Solving unmet needs and enabling market entry at the right time with differentiated products and services requires setting new approach to innovation.
Taking a unique point of view about the future to identify opportunities and solving customer and stakeholder problems becomes a must for businesses in order to thrive and be successful.
Feeding business growth
Ideas for new business models, reimagined experiences and the application of emerging technologies are born in the process of ideation and discovery.
Whether your goal is core processes innovation, digital transformation or business growth, we offer our discovery and ideation capabilities within your broader innovation system. We support businesses in customer-centered, agile approach to opportunity identification, idea generation, concept development and evaluation that aligns with your business strategy.
Service area expertise
- Human-centered design & design thinking
- Digital ideas generation & governance
- Scenario planning & user flows
- End-to-end customer journeys
- Concept development & evaluation
- Opportunity area identification
- Digital product & processes audits
- Prototyping & Design Systems
Discovery & ideation projects
Why we do that?
The discovery service is focused on identifying new opportunity areas for innovation. We identify potential customer needs through qualified research methods, dedicated workshops and experts advisory.
Using trend analysis and scenario planning, we work with you to understand external trends, their impact and technological opportunities for your business . We validate customer needs in terms of viability, desirability and feasibility.
Research methods we use
Vision & users evaluation
Functional & non-functional requirements elicitation
Business Processes identification
Product & service audits
Defining Product development process
Business x technology project plan creation
Why we do that?
In the Ideation phase we help you focus on translating opportunity areas into ideas.
We use professional techniques and tools to generate ideas for new experiences, products, services and business models based on defined consumer needs. The next step is prioritizing high-growth areas for rapid prototyping and concept testing.
Tools we use
BPMN and SQL
What do you want to achieve?
- Scale up with a new digital channel to the market
- Build a better digital customer experience
- Create end-to-end digital customer journey
- Increase customer’s engagement
- Digitize the physical world (IoT)
- Capture the opportunity with automation
- Modernize your core software technology
- Transform by applying digital operations
Steps to innovate
Set a goalCreate a main objective for your future success.
Define your purposesEstablish what needs to be done in order to succeed.
DigitizeSet, manage and speed up digital initiatives.
Be like a start-upDisrupt and create like an agile start-up.
Get rollingMake it happen – design, build, test and iterate.
Keep up!Maintain, update, adjust and scale up.
A power to discover operational requirements and make accurate decisions.
Better choices on business matters and transparent steps to achieve new goals.
Focusing on what matters most in your particular case for more effective results.
BA provides a toolset that enables detection of potential hazards and can save a project from failure.
Identifying the most cost-effective solutions and reducing project rework.
What our clients say
What we focus on?
Understanding your needs
Along with project management, business analysis is one of the most essential roles in a project. It enables us to understand the company’s business needs, document them with the use of dedicated tools and make them comprehensive for developers engaged in a project. By a proper analysis, we’re able to specify the requirements, manage changes and reprioritize the internal processes.
Business analysis estimates if a suggested operation is capable of building up to organisational benefits by: identifying and cataloging company’s business needs, processes and potential technical or legal requirements, as well as discovering integrations and establishing a list of stakeholders, e.g. by employing user stories. Unfortunately, change can come with a negative impact, too. Analysis helps reduce it, making the results more stable and predictable.
Every project is subject to individual analysis, however we generally follow an agile approach. We start the process with thorough problems, needs, and goals diagnosis, discussing them in-depthly with our clients. We determine the accurateness of solutions, arrange the processes, gather the general requirements, and acquire knowledge about the technical issues. Next, we expand upon the collected set of information, we document them, and create a backlog, being an analytical support and creating a basis for the project’s development.