Quitting smoking can be challenging. But not with Aimly. This project needed a user-friendly app designed to motivate the user to drop bad habits for financial compensation. Some of the functionalities included daily reminders, statistics interface and a working module that would move money from the main bank account to the savings account.

A simplistic, clear design of an app doesn’t allow any distractions. The main view shows the user’s progress, while other options include reading health tips or sending the financial reward to the bank account. Goal-oriented attitude is what distinguishes this project from similar ones.

Full branding with color palettes, graphic design and interesting illustrations was done together with the app design itself. The idea behind this project is to help people using simple rules of psychology. It is much easier to quit smoking when you can expect some kind of benefit - for example, money for a new bike. Aimly is built to do it just like that.