JAOA professional brush-up of a user-centered website of a leading service provider for TSOs in the European electricity market.
- Scope UX/UI design
- Business sector Electricity
- iteo Team 1 UX designer
1 UI designer
beginning of work
The auction page required a thorough analysis and consideration in order to present a vast amount of information in a UX friendly and comprehensive manner.
Business needs and goals
The client needed us to refresh their website’s design, showing the company’s modern image as well as providing its customers with an improved auction page and user experience.
Additional requirements were: adding new subpages, changing content, and improving the site’s overall usability.
Challenges & solutions
The biggest challenge while designing the auction page was comprehending the presented data.
Designing the whole website, on the other hand, required understanding a targeted audience and its needs.
We usually don’t do workshops for sites, but we organized a UX/UI workshop for JAO to prepare a background for refreshing its website.
The website is highly appealing and functional, being a great combination of efficiency and user-friendliness. It’s pleasant and easy to use, bringing what’s best from the presented UX and UI solutions.