Warren Smith Ski Academy
Improved and modernized website for a convenient ski course order.
Details
- Scope web development, UI/UX design
- Technologies WordPress with Gutenberg, WooCommerce
- Business sector Sports
- Country United Kingdom
- Team 1 x UI Designer
1 x Project Manager
2 x Fullstack Developers
Timeline
project launch
first release
additional alterations
second release
ongoing support and development
Business needs & goals
Previous website had a poor search engine which was quite useless in terms of finding necessary information.
The goal of our cooperation was to make it more accessible and intuitive as well as to simplify and speed up the purchasing process which will aim at collecting customer data. The client wanted to show the numerousness and popularity of available courses , presenting their ever growing library.
Functionality
Client’s perspective
Multi-level, intelligent search engine generated according to available courses which are displayed in the system and take place in the future
Multi-currency, option to pay in installments or deposit
Checkout form with a thorough information about a user to fit a course’s level accordingly to a particular trainee (date of birth, physical shape, advancement)
Subscription to the newsletter
Base of short tutorial videos
Optimization of plugins for integrating a page social media feeds
A course view presents a remaining number of available courses which shows their exact occupancy and is a sign for other customers that the offer is popular
Admin’s perspective
A vast, flexible and safe option to edit a website using custom blocks
Preparing dedicated, automatically sent emails adjusted to particular courses, e.g. with a reminder about the upcoming date, additional information, or a related tutorial.
Editing the ski level displayed in the checkout
UX/UI design
We created the whole branding, identifying the colors and adjusting them to the brand.
The site was rebuilt according to the new design and the developed functionalities.
Challenges & solutions
We needed to adjust the forum plugin which was overburdening the website.
It had to be updated and modified by the original provider without loading the scripts unnecessary on all pages. Final page speed amounted to more than 90 points.
Outcome
The website received positive feedback from its users and started generating orders from the very first day after the release.
Now, it’s a living organism that works flawlessly and handles large traffic. We still support the client and develop the site with new features.
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